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Discussion Starter · #1 ·
Does anyone know the actual cost to the dealer for a 2020 Hyundai LTD FWD 2.5 or 2.0 turbo. Just looking for a starting point to negotiate a price. Everyone knows they do not pay invoice. I am in Houston, TX. Thanks
 

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Black book for a 2020 Ltd FWD 2.4 Base: $35,650 MSRP $33,926 Dealer invoice price 5.08% markup Destination: $1,095
Ltd 2.0 TURBO Base: $37,500 Dealer $35,666 5.14% markup

I bought my 2019 Ltd AWD 2.4 a year ago using Costco and that knocked off about another $1000 below dealer invoice.
 

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Discussion Starter · #3 · (Edited)
dealer cost for Santa Fe

Thank you RochHam for your information. No participating Costoc Hyundai dealers in Houston area.
 

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Don't give up

Thank you RochHam for your information. No participating Costoc Hyundai dealers in Houston area.
Don't give up! Our local dealer doesn't openly do Costco either but when I told them I had a Costco price from a dealer 80 miles away they said they'd beat it. And they did a dealer swap to get the car I wanted from 80 miles away and didn't charge me for the swap (all the hoopla to pay $200 for dealer swaps, I have never paid it just wait for someone who is doing that swap and let them pay although I've been lucky for that to work out). Perhaps it helps that I have bought over 5 cars in 30 years from our local dealer or it was in last 1/3 of month and they wanted to hit some number, I don't know.

Truecar and other places also provide best prices so just work on it to see what you can get. GL!
 
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